Zespri is organised in a
rather distinctive way. The Zespri group (Zespri Group Limited) is
owned by some 2,500 New Zealand kiwifruit farmers who take care of the
cultivation of Zespri Kiwifruit wholly in line with our quality system.
The sale and distribution of their fruit, including the marketing, is
coordinated by Zespri International Limited from the head office in
Mount Maunganui (New Zealand).
To handle the sales and marketing within the MEIOA region (Middle East, India & Africa), offices have been set up within all of our major cities. These include Dubai, Mumbai, Delhi and Johannesburg. Within MEIOA, Zespri has an extensive network of local sales and marketing specialists. They are responsible for the regional approach in which close contacts with trading partners and consumers enable them to anticipate what people want and need at a local level. In this way, Zespri’s operations could be described as being simultaneously global and local.
To handle the sales and marketing within the MEIOA region (Middle East, India & Africa), offices have been set up within all of our major cities. These include Dubai, Mumbai, Delhi and Johannesburg. Within MEIOA, Zespri has an extensive network of local sales and marketing specialists. They are responsible for the regional approach in which close contacts with trading partners and consumers enable them to anticipate what people want and need at a local level. In this way, Zespri’s operations could be described as being simultaneously global and local.
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